## Metadata - Author: [[Ben Thompson]] - Full Title:: Sora, AI Bicycles, and Meta Disruption - Category:: #🗞️Articles - URL:: https://stratechery.com/2025/sora-ai-bicycles-and-meta-disruption/ - Read date:: [[2025-10-11]] ## Highlights >  ([View Highlight](https://read.readwise.io/read/01k793xfjs2dn63vvjeaqb4v9k)) > captures a few of them in [Sora’s Slop Hits Different](https://spyglass.org/soras-slop-hits-different/): > > Anyway, what’s different, and what I underestimated about Sora, is that the AI content here is not just randomly generated things. ([View Highlight](https://read.readwise.io/read/01k793p5jyvbcvpjhqe62btp8g)) > It’s less about consumption and more about creation. ([View Highlight](https://read.readwise.io/read/01k793pbkjpnpp5rz4mqhc22m4)) > one of the oldest axioms in technology: the 90/9/1 rule. > • 90% of users consume > • 9% of users edit/distribute > • 1% of users create ([View Highlight](https://read.readwise.io/read/01k793rkw9vthw5z9v0v8qwhh8)) > Way more people like Sora than Vibes, and OpenAI has another viral hit. What I hear from people who love the app, however, is very much in line with what Siegler wrote: yes, they are browsing the feed, but the real lure is losing surprisingly large amounts of time making content — Sora lets them be a content creator. ([View Highlight](https://read.readwise.io/read/01k793tv3sgz3z6wkxh7fz4ebh)) > how much of the 90/9/1 rule is a law of the universe, versus a manifestation of barriers when it comes to creation? ([View Highlight](https://read.readwise.io/read/01k793vjym05877t919kkhygp9)) > What remains is one final bundle: the creation and substantiation of an idea. To use myself as an example, I have plenty of ideas, and thanks to the Internet, the ability to distribute them around the globe; however, I still need to write them down, just as an artist needs to create an image, or a musician needs to write a song. What is becoming increasingly clear, though, is that this too is a bottleneck that is on the verge of being removed. ([View Highlight](https://read.readwise.io/read/01k793xjeqdxvrd6fqy47am234)) The argument made on [[badass]] book. > To be creative is to be truly human — to actually think of something yourself, instead of simply passively consuming — and AI makes creativity as accessible as a simple prompt. ([View Highlight](https://read.readwise.io/read/01k7942vyertq6k6ez6wg86qmg)) > In Jobs’ view of the world, teenagers the world over are potential musicians, who might not be able to afford a piano or guitar or trumpet; if, though, they can get an iPad — now even thinner and lighter! — they can have access to everything they need. In this view “There’s an app for that” is profoundly empowering. > Well, now there’s an AI for that, and it’s accessible to everyone. ([View Highlight](https://read.readwise.io/read/01k794890hmds3zx38559f1efs)) Mmm, but the value of creating is making decisions and AI still makes a lot of (mediocre) decisions for the people. But maybe we are towards the path of giving more capabilities for people to make more decisions? > How many people have had ideas in their head, yet were incapable of substantiating them, and now can? ([View Highlight](https://read.readwise.io/read/01k794aqmtvz75qq9v3adg97xs)) > A popular strategy for bootstrapping networks is what I like to call “come for the tool, stay for the network.” ([View Highlight](https://read.readwise.io/read/01k794dwnsjztkhrr4y95esz6y))