## Metadata - Author: [[Timo dechau|Timo Dechau]] - Full Title:: Sessions v Users - Category:: #🗞️Articles - Document Tags:: [[event-analytics-sequence-analysis|Event Analytics Sequence Analysis]], - URL:: https://substack.timodechau.com/p/sessions-v-users - Finished date:: [[2024-12-05]] ## Highlights > When people in workshops would ask, "When should we use sessions?" I'd just say "Oh, sessions are complicated - better to avoid them if you can." ([View Highlight](https://read.readwise.io/read/01jeandkz4m6rvqp65efybynzt)) > Here's the important bit: a session is just a model we made up. ([View Highlight](https://read.readwise.io/read/01jeanmbcfdz5brqf69c34myk0)) > Session metrics help us with two main things: > 1. Did the customer have a good experience? > 2. Which marketing source brought them in? ([View Highlight](https://read.readwise.io/read/01jeanmwqcw2z50k58j4537x39)) > measuring customer success is way more complex than sessions. I always suggest at least splitting it into two parts: > 1. How good are we at getting new customers? > 2. How good are we at turning them into returning customers? ([View Highlight](https://read.readwise.io/read/01jeannv37nqbmzdzxppkne921)) > You could add more levels too - VIP conversions, different customer segments, whatever makes sense for your business. ([View Highlight](https://read.readwise.io/read/01jeanpbbxh3zp74yar9fzkq0w)) > And here's the really interesting part - these different levels need different approaches. ([View Highlight](https://read.readwise.io/read/01jeanpe39hwzhg2z1h84ehv86)) > This is why user-based analytics gives us a much richer picture than just looking at sessions. It helps us understand the whole customer journey, not just single visits. ([View Highlight](https://read.readwise.io/read/01jeanpmxp1qwyz5mwyhepdt6s)) > Your total revenue might look great, but what if it's all from existing customers? ([View Highlight](https://read.readwise.io/read/01jeanqc8afxefbzfh58zrxnn4))