## Metadata * URL: [https://martinfowler.com/bliki/SemanticDiffusion.html](https://martinfowler.com/bliki/SemanticDiffusion.html) * Published Date: 2006-12-14 * Author: [[Martin Fowler]] ## Highlights * One of the problems with building a jargon is that terms are vulnerable to losing their meaning, in a process of semantic diffusion - to use yet another potential addition to our jargon. * A related indicator to popularity is desirability. * 'Agile' sounds like something you'd certainly want to be,