## Metadata - Author: [[danny-goodwin|Danny Goodwin]] - Full Title:: Search Ad Costs Rise, Conversion Rates Decline Again in 2024 - Category:: #🗞️Articles - URL:: https://searchengineland.com/search-advertising-benchmarks-2024-440415 - Finished date:: [[2024-05-14]] ## Highlights > Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. ([View Highlight](https://read.readwise.io/read/01hxtq0fpmt9t0z4kycc0tq38f))