## Metadata - Author: [[Tedium: The Dull Side of the Internet.]] - Full Title:: Rotate 180° - Category:: #🗞️Articles - URL:: https://tedium.co/2025/10/30/canva-affinity-free-loss-leader-strategy/ - Read date:: [[2025-11-01]] ## Highlights > Canva’s bet: Normies outnumber power users by 6X (or more) ([View Highlight](https://read.readwise.io/read/01k8z51281k4rnjk4qyye593qx)) > With its sights on selling even the accounting team on the value of easy-to-use design software, Canva is betting that by neutralizing the top-end users—the power users who complain a lot—they can get more normies. ([View Highlight](https://read.readwise.io/read/01k8z526kmfwy38c86339g4nqx))