## Metadata - Author: [[olga|Olga]] - Full Title:: November Digest: Build vs. Buy Your a/B Testing Platform? - Issue 235 - Category:: #🗞️Articles - Finished date:: [[2024-12-05]] ## Highlights > Having built an in-house A/B testing platform with my team, my take is that it’s not rocket science - it doesn’t require many months or a massive investment. A ([View Highlight](https://read.readwise.io/read/01je9w9rs2w3prev4bncjcx12g))