![rw-book-cover](https://www.getdbt.com/ui/img/blog/modeling-subscription-revenue/photo-1569844514393-4e409050d5d7.jpg) ## Metadata - Author: [[dbt-labs|Dbt Labs]] - Full Title:: Modeling Subscription Revenue - Category:: #🗞️Articles - Document Tags:: [[Data modeling|Data Modeling]], [[Data modeling|Data Modeling]], - URL:: https://www.getdbt.com/blog/modeling-subscription-revenue/ - Finished date:: [[2023-07-01]] ## Highlights > • customer lifetime value, average contract value > Frequently, this is called **Monthly Recurring Revenue (MRR) analysis**, with the output looking ([View Highlight](https://read.readwise.io/read/01h488z84p1hp1gby9qzd6ebj7)) > ![](https://www.getdbt.com/ui/img/blog/modeling-subscription-revenue/Screen-Shot-2020-01-08-at-2.05.11-PM.png) ([View Highlight](https://read.readwise.io/read/01h47yhv2gr963ah9py6w20xfw)) > one record per customer per month (often referred to the “grain” of a model ([View Highlight](https://read.readwise.io/read/01h47zb3516z4gg5ew5mkyw67f))