## Metadata - Author: [[Benn stancil|Benn Stancil]] - Full Title:: It's Time to Build - Category:: #🗞️Articles - URL:: https://benn.substack.com/p/its-time-to-build - Finished date:: [[2024-01-20]] ## Highlights > In other words, to build a great data business, today’s startups don’t have to come up with particularly novel ideas or get a bunch of bets about the market right. They just have to rebuild what’s already there, but more deliberately and on more certain ground than the original pioneers could.[6](https://benn.substack.com/p/its-time-to-build#footnote-6) ([View Highlight](https://read.readwise.io/read/01hmhjbgs26e9ekm2ewg9pbe11)) > [Omni](https://omni.co/) and [SQLMesh](https://sqlmesh.com/) are two companies that seem to be doing exactly that ([View Highlight](https://read.readwise.io/read/01hmhjdfwf9ts3fzdzh5es3ky7)) > Omni is, almost literally, a Looker rerun ([View Highlight](https://read.readwise.io/read/01hmhjdj20bywavvfyz5yacrgd)) > Similarly, SQLMesh [aggressively markets itself](https://tobikodata.com/the-false-promise-of-dbt-contracts.html) as a renovated dbt ([View Highlight](https://read.readwise.io/read/01hmhjds9mfhdr9198skp51reg))