## Metadata - Author: [[Ergest xheblati|Ergest Xheblati]] - Full Title:: Invisible Asymptotes in Growth Curves - Category:: #🗞️Articles - URL:: https://sqlpatterns.com/p/invisible-asymptotes-in-growth-curves - Finished date:: [[2024-08-24]] ## Highlights > For me, in strategic planning, the question in building my forecast was to flush out what I call the **invisible asymptote**: a ceiling that our growth curve would bump its head against if we continued down our current path. ([View Highlight](https://read.readwise.io/read/01j62ryz2phxdr0f9x57tq65a4)) > For so many startups and even larger tech incumbents, the point at which they hit the shoulder in the S-curve is a mystery, and I suspect the failure to see it occurs much earlier. The good thing is that identifying the enemy sooner allows you to address it. ([View Highlight](https://read.readwise.io/read/01j62rzr6kbvws7h3snyhpny2j)) > You don't even need to rewind to that time to remember what that factor is because I suspect it's the same asymptote governing e-commerce and many other related businesses today. > **Shipping fees**. > People hate paying for shipping. They despise it. ([View Highlight](https://read.readwise.io/read/01j62sa9t7bjk87cgpprnem44c))