## Metadata - Author: [[mia-sato|Mia Sato]] - Full Title:: How Google Perfected the Web - Category:: #🗞️Articles - URL:: https://www.theverge.com/c/23998379/google-search-seo-algorithm-webpage-optimization - Finished date:: [[2024-01-09]] ## Highlights > Google controls around [90 percent of the search market](https://www.similarweb.com/engines/united-states/), by some measures, so it’s too valuable a referral source to just leave up to luck ([View Highlight](https://read.readwise.io/read/01hkngkjh99817egckbaev6pk1)) > Google does better with site layouts it understands, so we’ll switch from using our custom design to a templated theme that promises to be good for SEO. ([View Highlight](https://read.readwise.io/read/01hkngnw6sbx3q0qz0srzpxhbp)) > Let’s try adding these headings ourselves. They make our story choppy and harder to read… but it signals to Google what our page is about. ([View Highlight](https://read.readwise.io/read/01hkngtxa86h0z88q17kbs124g))