## Metadata - Author: [[google.com|Google]] - Full Title:: [GA4] Verify and Update Consent Settings in Google Analytics - Category:: #🗞️Articles - URL:: https://support.google.com/analytics/answer/14275483?hl=en&utm_id=ad - Finished date:: [[2024-02-12]] ## Highlights > Verify and update consent settings in Google Analytics ([View Highlight](https://read.readwise.io/read/01hpejp43pkjvhvdvk5tdphn3v)) ## New highlights added [[2024-02-13]] > If you are using Analytics data with a [Google service](https://business.safety.google/privacy/), such as Google Ads, Play, Display & Video 360 or others, *and you take no action*, only end users *outside* the EEA will be included in [audiences used by your linked advertising products](https://support.google.com/answer/12800258?ref_topic=14277381) starting early March, 2024. ([View Highlight](https://read.readwise.io/read/01hpgwhv5nnm2gn4ya4n4esmge)) > If your Analytics property is linked to another Google service that requires consent to share data and one or more data streams has EEA-based visitors, Analytics may notify you if it isn’t receiving affirmative end-user consent for ads measurement or ads personalization. For ads measurement consent, Analytics expects the `ad_user_data` consent mode parameter. Ads personalization consent is sent using the `ad_personalization` consent mode parameter. Personalized advertising and remarketing will require affirmative end-user consent signals. ([View Highlight](https://read.readwise.io/read/01hpgwjnkq3yh7fbf2bqmmxq6g))