## Metadata - Author: [[Zoë Schiffer]] - Full Title:: Forget SEO. Welcome to the World of Generative Engine Optimization - Category:: #🗞️Articles - URL:: https://www.wired.com/story/goodbye-seo-hello-geo-brandlight-openai/ - Read date:: [[2025-10-25]] ## Highlights > At least some of their old strategies likely still apply since the core goal remains the same: anticipate the questions people will ask and make sure your content appears in the answers. ([View Highlight](https://read.readwise.io/read/01k8dz3tzfk9pqcahebjf7g1xn)) > chatbots tend to favor information presented in simple, structured formats, like bulleted lists and FAQ pages. ([View Highlight](https://read.readwise.io/read/01k8dz4svznwx6fb5r6sqjka3f)) > At least for the time being, brands are mostly worried about consumer awareness, rather than directly converting chatbot mentions into sales. It’s about making sure when people ask ChatGPT "What should I put on my skin after a sunburn?" their product pops up, even if it’s unlikely anyone will immediately click and buy it. ([View Highlight](https://read.readwise.io/read/01k8dz5rr3af8d0e85mw6fm2z1))