## Metadata - Author: [[google.com|Google]] - Full Title:: Consent mode on websites and mobile apps - Category:: #🗞️Articles - URL:: https://support.google.com/analytics/answer/9976101?hl=en - Finished date:: [[2023-10-31]] ## Highlights So > Tags with built-in support for consent mode > Google tags for the following products contain built-in [consent checks](https://support.google.com/analytics/answer/12335976) and adjust behavior based on [consent state](https://support.google.com/analytics/answer/12335634): > • Google Analytics > • Google Ads* > • Floodlight > • Conversion Linker > If you create tags that do not have built-in consent checks, you can add checks in Tag Manager. Use the **Advanced > Consent Settings** tag configuration. [Learn more](https://support.google.com/tagmanager/answer/10718549) ([View Highlight](https://read.readwise.io/read/01he17avykth0yessnn9ze9csm)) > Load Google tags in all cases, not only if the user consents. If consent is denied, Google receives cookieless pings. In Google Analytics 4 properties, cookieless pings enable behavioral and conversion modeling to fill the gaps in your data. ([View Highlight](https://read.readwise.io/read/01he17hs9ppywm1ahn86b4jyqa)) ## New highlights added [[2023-10-31]] > [The IAB Europe Transparency & Consent Framework (TCF)](https://support.google.com/analytics/answer/10022331) is an alternative way of obtaining and tracking consent state. When your users deny consent with a consent solution that uses the TCF, GA4 properties aren’t able to model data to fill in the missing information. ([View Highlight](https://read.readwise.io/read/01he2x2gm2nsg9a1sc5bdxp2vr))