## Metadata * URL:: https://martinfowler.com/articles/bottlenecks-of-scaleups/03-product-v-engineering.html * Author:: [[tim-cochran|Tim Cochran]] * Publisher:: martinfowler.com * Published Date:: [[2022-10-10]] * Tags:: [[La tiranía del thinker|La Tiranía Del Thinker]], [[Product management|Product Management]], [[My management principles values and practices|My Management Principles Values And Practices]] ## Highlights * The key to any successful startup is close collaboration between product and engineering. This sounds easy, but can be incredibly difficult. * example that’s common to see is an engineering-led "engineering roadmap" and a product-led "product roadmap" and for the two to be completely independent of each other, * leaders, it’s important to identify and reinforce a team dynamic around the creation of value rather than an organizational reporting structure. This cross-functional product team becomes a team member’s “first team”. As a leader, when you define your team as your group of direct reports, you are enabling a tribal concept that contributes to an “us vs. them” dynamic. * Changing the language