## Metadata * URL:: [https://roundup.getdbt.com/p/analytics-isnt-for-analysts](https://roundup.getdbt.com/p/analytics-isnt-for-analysts) * Published Date:: 2022-07-10 * Author:: [[anna-filippova|Anna Filippova]] * Tags:: #🗞️Articles , [[Data culture|Data culture]] ## Highlights * Getting an organization to be data driven without executive buy-in is a little like campaigning for better election oversight in a totalitarian state — kind of futile. * I’ve only started to see this clearly when I became responsible for core company KPIs. It seems almost impossible to me to have ownership over a quantitatively defined objective and not want to improve my data competence. It’s my biggest source of leverage and confidence when making strategic decisions to influence a number. * analytics is about bringing data exploration and interpretation best practices to the decision making process. * Today we achieve this through ensuring analysts are producing data to make decisions but it's time to think about how to cut out the middle person. * I think the role of data analysts in organizations over the next 3-5 years is increasingly going to be that of educators rather than executors: