![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article4.6bc1851654a0.png) ## Metadata - Author: [[Olga]] - Full Title:: Analysis for Optimal Cadence and Frequency - Issue 276 - Category:: #🗞️Articles - Read date:: [[2025-08-22]] ## Highlights > In my experience, no matter how much effort you put into improving attribution measurement, you still end up with Meta over-reporting trials by at least 3x, and somehow marketing channels reporting you more signups in November than you actually received in the entire Q4. ([View Highlight](https://read.readwise.io/read/01k37acjw7f6y8tk21dasmextr))