## Metadata - Author: [[izzy.co|Izzy]] - Full Title:: A Glitch in the SEO Matrix - Category:: #🗞️Articles - Document Tags:: [[seo|Seo]], - URL:: https://www.izzy.co/blogs/a-glitch-in-the-seo-matrix.html - Finished date:: [[2023-07-20]] ## Highlights > SEO is also a zero-sum game. The only way to get into those coveted top spots is to unseat an existing entry— someone just like you, with a business just like yours, who set off on the same mission as you, but simply didn't do a good enough job to keep your new incredible content from bumping them off ([View Highlight](https://read.readwise.io/read/01h5rszr6r9pbanhf5bngfydwn)) > there is one way to outplay this competition a little bit: find a new keyword that nobody else is ranking for, but that people are searching for. Of course, you have to strike fast, and after a bit of time this will also turn into the zero-sum leapfrogging of any popular keyword. ([View Highlight](https://read.readwise.io/read/01h5rt0n50n8hsvhs517txrzxg)) > But here, there was a rare SEO vacuum: a very specific high volume query, with almost zero content to match. The SEO dashboard tools see that, think "JACKPOT!", and that's why we have a thousand low-quality posts desperately trying to rank for this strange and confusingly specific keyword. ([View Highlight](https://read.readwise.io/read/01h5rt4107d9s35y14qtrgnnzt)) > This is only going to get weirder with [[Foundation models|Foundation Models]], at least in the interim before everyone stops using Google. There's now a ton of tools that automatically find low competition keywords and generate hundreds of AI blog posts for you in just a few minutes ([View Highlight](https://read.readwise.io/read/01h5rtehpfdncwcng8jd5tn688)) > PS: secretly, I hope that this post starts ranking for “a comprehensive ecosystem of open source software for big data management”, which is why I have said it verbatim so many times and added a helpful callout at the top for students ([View Highlight](https://read.readwise.io/read/01h5rth2m1bx88k79jas1q0gcf))