## Metadata - Author: [[cj-gustafson|Cj Gustafson]] - Full Title:: A Deep Dive on Average Revenue Per User - Category:: #🗞️Articles - Document Tags:: [[metrics|Metrics]], - URL:: https://www.mostlymetrics.com/p/a-deep-dive-on-average-revenue-per - Finished date:: [[2024-12-10]] ## Highlights > The average age of an American who wears diapers is 22 years old. ([View Highlight](https://read.readwise.io/read/01jerdg7rbdjhzrxb3mdp06kwv)) > A high ARPU can sometimes give a false sense of security about customer loyalty. You might think, “If a customer is paying us more, they must be happy.” But that’s not necessarily true. ([View Highlight](https://read.readwise.io/read/01jerdh875baffhz9b5p98fpmd))