## Metadata - Author: [[Gibson biddle|Gibson Biddle]] - Full Title:: #9 the GEM Model - Category:: #🗞️Articles - Document Tags:: [[Metrics frameworks|Metrics Frameworks]], - URL:: https://gibsonbiddle.medium.com/9-the-gem-model-65c89face5de - Finished date:: [[2024-04-28]] ## Highlights > GEM Prioritization > • Monetization: As measured by Lifetime Value (LTV) and gross margin. > • Engagement: As measured by monthly retention. (Think of this as a proxy for product quality.) > • Growth: As measured by the year-over-year member growth rate. (30% in 2005.) ([View Highlight](https://read.readwise.io/read/01hwf98kcrr4pdf1grkw27k0we))