## Metadata - Author: [[wikipedia.org]] - Full Title:: Great Male Renunciation - Category:: #🗞️Articles - Document Tags:: [[Sociology]], - URL:: https://en.m.wikipedia.org/wiki/Great_Male_Renunciation - Read date:: [[2023-10-23]] ## Highlights > The **Great Male Renunciation** ([French](https://en.wikipedia.org/wiki/French_language): *Grande Renonciation masculine*) is the historical phenomenon at the end of the 18th century in which Western men stopped using bright colours, elaborate shapes and variety in their dress, which were left to women's clothing. Instead men concentrated on minute differences of cut, and the quality of the plain cloth.[[1]](https://en.wikipedia.org/wiki/Great_Male_Renunciation#cite_note-1) ([View Highlight](https://read.readwise.io/read/01hdcjckez4abbsap89tgrcgmp)) ^c90966 Similar to [[Mark Zuckerberg]] and [[Steve Jobs]] clothing > The Great Male Renunciation began in the mid-18th century, inspired by the ideals of [the Enlightenment](https://en.wikipedia.org/wiki/The_Enlightenment); clothing that signaled aristocratic status fell out of style in favor of functional, utilitarian garments. The newfound practicality of men's clothing also coincided with the articulation of the idea that men were rational and that women were frivolous and emotional.[[2]](https://en.wikipedia.org/wiki/Great_Male_Renunciation#cite_note-bbc-2) ([View Highlight](https://read.readwise.io/read/01hdcjd3emxbvsh7q1ve0xt3a8))