## Metadata - Author: [[google.com]] - Full Title:: About Consent Mode - Category:: #🗞️Articles - URL:: https://support.google.com/google-ads/answer/10000067?hl=en - Read date:: [[2023-11-04]] ## Highlights > Consent mode pings > In all cases, pings may include: > • **Functional information (such as headers added passively by the browser)**: > • Timestamp > • User Agent > • Referrer > • **Aggregate or non-identifying information**: > • An indication for whether or not the current page or a prior page in the user's navigation on the site included ad-click information in the URL (for example, GCLID or DCLID) > • Boolean information about the consent state > • Random number generated on each page load > • Information about the consent platform used by the site owner (for example, Developer ID) ([View Highlight](https://read.readwise.io/read/01hed4mn6g4ayaeac19v6z65z7)) > After consent mode is deployed, it will adjust the behavior of these types of pings: > • **Consent status pings (Google Ads and Floodlight tags)**: Consent status pings are sent from each page the user visits where consent mode is implemented, and are also triggered for some tags if the consent state changes from denied to granted (for example, if the user opts in to a consent dialog). These pings communicate the default consent state configured by the site owner and the updated consent state (such as granted or denied) for each consent type (for example, ad storage, analytics storage). > • **Conversion pings**: Conversion pings are sent to indicate that a conversion has occurred. > • **Google Analytics pings**: Google Analytics pings are sent on each page of a website where Google Analytics is implemented and upon events being logged. ([View Highlight](https://read.readwise.io/read/01hed4j63swbp9vx9n9np1ce6q)) ## New highlights added [[2023-11-04]] > Consent mode pings > In all cases, pings may include: > • **Functional information (such as headers added passively by the browser)**: > • Timestamp > • User Agent > • Referrer > • **Aggregate or non-identifying information**: > • An indication for whether or not the current page or a prior page in the user's navigation on the site included ad-click information in the URL (for example, GCLID or DCLID) > • Boolean information about the consent state > • Random number generated on each page load > • Information about the consent platform used by the site owner (for example, Developer ID) ([View Highlight](https://read.readwise.io/read/01hed5kf12qe0qn9dr04q7zg0k))