- Easiest intro to the topic: Why You Should Switch To Bayesian Ab Testing.
- Best article to implement it: Bayesian A/B Testing in 5 Minutes | by Michael Berk | Towards Data Science.
- Comprehensive ref on the topic: Is Bayesian Ab Testing Immune To Peeking.
- Seems to be an easy solution to the problem of multiple comparisons in classical Hypothesis Testing.
- Course: https://www.datacamp.com/courses/bayesian-data-analysis-in-python