- Global trends and/or competitors - Promotions - Mix shift From [Answering the Data Science Metric Change Interview Question — The Ultimate Guide | by Hani Azam | Towards Data Science](https://towardsdatascience.com/answering-the-data-science-metric-change-interview-question-the-ultimate-guide-5e18d62d0dc6), the TROPICS framework: 1. Time 2. Region 3. Other Internal Products 4. Platform 5. Industry & Competitors 6. Cannibalization 7. Segmentation