- Tags:: [[Data Analysis]] ## Hiearchical attribution [[GA4] Scopes of traffic-source dimensions - Analytics Help](https://support.google.com/analytics/answer/11080067?hl=en#zippy=%2Cin-this-article) ## Server side tagging The ability to make the tag requests to a server that you control and do whatever you want with that (e.g., stream an event directly to BQ at that moment). ![[Pasted image 20230720075752.png]]