- Easiest intro to the topic: [[Why you should switch to bayesian ab testing|Why You Should Switch To Bayesian Ab Testing]]. - Best article to implement it: [Bayesian A/B Testing in 5 Minutes | by Michael Berk | Towards Data Science](https://towardsdatascience.com/bayesian-a-b-testing-and-its-benefits-a7bbe5cb5103). - Comprehensive ref on the topic: [[Is bayesian ab testing immune to peeking. not exactly|Is Bayesian Ab Testing Immune To Peeking]]. - Seems to be an easy solution to the problem of multiple comparisons in classical [[Hypothesis testing|Hypothesis Testing]]. - Course: https://www.datacamp.com/courses/bayesian-data-analysis-in-python