## Metadata - Author: [[Benn Stancil]] - Full Title:: Make It Better - Category:: #🗞️Articles - URL:: https://benn.substack.com/p/make-it-better - Read date:: [[2026-01-10]] ## Highlights > When anyone can create software, it is tempting to believe that the difference between a business and a hobby is simply a matter of scale.[4](https://benn.substack.com/p/make-it-better/#footnote-4) ([View Highlight](https://read.readwise.io/read/01kejtbk5t309nwq60avb712y3)) > often, [according to Teller](https://www.esquire.com/entertainment/interviews/a15810/teller-magician-interview-1012/) of Penn & Teller, “magic is just someone spending more time on something than anyone else might reasonably expect.” ([View Highlight](https://read.readwise.io/read/01kejtetfg9vv53bz4tc08xw3p)) I feel literally this about information architecture > Because for something to be [better](https://www.youtube.com/watch?v=gAjR4_CbPpQ) than people believe it could be, we still have to spend more time on it than anyone would reasonably expect—even, often, ourselves. ([View Highlight](https://read.readwise.io/read/01kejtgedfyb643hk2qttvk7vk))