## Metadata - Author: [[Benn Stancil]] - Full Title:: How to Lose Your Mind - Category:: #🗞️Articles - URL:: https://benn.substack.com/p/how-to-lose-your-mind - Read date:: [[2026-09-13]] ## Highlights > Nobody is born as a zealot; they’re escalated into it. You show up to see what’s going on, get caught up in the moment, and before you know it, you’re storming the Capitol and [starting a revolution](https://www.youtube.com/shorts/fbBA0_62K6M). ([View Highlight](https://read.readwise.io/read/01m2ctrkt2r4eznbkkz07v2ybd)) > That’s the modern way to lose you your mind: By posting. ([View Highlight](https://read.readwise.io/read/01m2ctvgpzt6ne72cf849dt4pq)) > If you take enough pictures, you start seeing everything through a viewfinder. > I was there for the spectacle—but was I there to experience it, or to [post about it](https://www.linkedin.com/posts/bryanshankman_sales-b2bsales-salestips-activity-7191124158020255745-scH0)? ([View Highlight](https://read.readwise.io/read/01m2ctw04kx75sbmdakracck1x)) > According to researchers at Stanford GSB and the California Institute of Technology, if a person is told he or she is tasting two different wines—and that one costs $5 and the other $45 when they are, in fact, the same wine—the part of the brain that experiences pleasure will become more active when the drinker thinks he or she is enjoying the more expensive vintage. ([View Highlight](https://read.readwise.io/read/01m2czcvxyw1ztqdcpzafst1ka)) > She wasn’t out because she loved the Giants, but because there was a party; ([View Highlight](https://read.readwise.io/read/01m2czkg0nsx1b7rv5s0y6qjgk)) > Glancing back, I searched for a moral. I wondered what it meant. I looked for the narrative that was woven through all the noise. > It took several months for me to realize that there wasn’t one. There was no analogy; there was no thesis. There was life, some songs, and a city of people who knew they were [supposed to sing or to dance](https://www.goodreads.com/quotes/8587787-we-thought-of-life-by-analogy-with-a-journey-a) while the music was being played. ([View Highlight](https://read.readwise.io/read/01m2czrwnt4xnx6n6ajdyesqrd))