## Metadata - Author: [[Benn Stancil]] - Full Title:: How to Find Insights - Category:: #🗞️Articles - URL:: https://benn.substack.com/p/how-to-find-insights - Read date:: [[2026-09-05]] ## Highlights > in a world where AI really can answer 95% of the business analytics queries, “[the result](https://engineering.ramp.com/post/meet-ramp-research#:~:text=The%20result%20is%20a%2010%2D20x%20increase%20in%20the%20number%20of%20questions%20people%20ask.) is a *10-20x* increase in the number of questions people ask.” If people are asking an analyst to answer five questions a day, and now people are asking 100 questions, and the AI bots can answer 95 percent of them, that leaves the analyst to answer…five questions a day. ([View Highlight](https://read.readwise.io/read/01m1r6xwmm14jm46y1tnnbpw3w)) > more questions mean more follow-up questions. They mean more chances for things to look out of place, and more opportunities for there to be inconsistencies that need to be reconciled. So long as some numbers look wrong—and even the right numbers sometimes look wrong—people are going to want someone with “data” in their title to double-check them. ([View Highlight](https://read.readwise.io/read/01m1r6yjcrbegxsb20730g7tnc)) > AI still probably can’t go and find insights entirely on its own—things are interesting because of [their relationship to us](https://benn.substack.com/p/how-to-have-ideas#:~:text=That%20is%20perhaps,those%20connections%20ourselves.) ([View Highlight](https://read.readwise.io/read/01m1r72s0kmneakghvwpjzbbj9))