## Metadata - Author: [[Florian Teschner]] - Full Title:: Forget Clicks: Why CTR Is a Terrible Metric for Ad Effectiveness - Category:: #🗞️Articles - URL:: https://flovv.github.io/forget-clicks/?utm_source=substack&utm_medium=email - Read date:: [[2026-03-07]] ## Highlights > **Site visits are a good proxy** — In contrast to clicks, site visits turn out to be remarkably good proxies for purchases. In many cases, site visits produce better models than training on actual purchases. ([View Highlight](https://read.readwise.io/read/01kk4j2xmq37y93hznhzn9fzmq))