## Metadata - Author: [[Patrick Collison]] - Full Title:: Assorted Things I've Been Mulling Over Regarding Agents in The... - Category:: #tweets - URL:: https://x.com/patrickc/status/2108706907859116280/?s=46&rw_tt_thread=True - Read date:: [[2026-10-18]] ## Highlights > Personal agents will, I think, act as a kind of structural subsidy for product quality. How would markets look different if individuals always spent at least 10 hours researching their purchases? On the margin, focusing on making a product better is, I think, going to become a more effective strategy for companies. This is good! ([View Highlight](https://read.readwise.io/read/01m57b8c1f8h2day2qfaqc30pq)) > information about product quality will become more important and impactful. Today, most people have very limited ability to aggregate and integrate such data, but agents will have insatiable thirst for such signals. ([View Highlight](https://read.readwise.io/read/01m57b95yhhh3pvpphrsaqxpnw)) > big question is whether agents will increase superstar effects (rational agents all settle on the same product) or increase dispersion (because everyone has slightly different tastes and preferences, which agents are good at eliciting, finally overcoming the artificial clustering we've been subjected to). ([View Highlight](https://read.readwise.io/read/01m57b9h14gxeb3mcq06vsj6ew))